AUGUSTA, ME — Today, the Bobby Charles for Governor campaign announced the launch of a new digital ad highlighting the severe financial strain that skyrocketing property taxes and the rising cost of living are placing on elderly residents and working families across the state.

The ad, titled "Ruth & Gerry," features a senior resident detailing the devastating reality of trying to survive on a fixed income under the current political establishment. “Ruth and I worked very hard all our lives,” the narrator explains, noting that their local taxes have nearly doubled. This hike has stretched their budget “to the max,” forcing the couple to take more money out of their Social Security just to cover the tax bills.

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The deeply personal message underscores a broader economic crisis. As the speaker notes, “Everybody is struggling. My kids are struggling. My grandkids are struggling”.
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The ad also draws a sharp contrast between hardworking taxpayers and out-of-touch political insiders, specifically calling out Governor Janet Mills and gubernatorial nominee Hannah Pingree. The narrator points out that these politicians “have no idea what it's like to struggle,” while “taxpayer dollars keep them happy, keep us broke”.

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“We cannot continue to price our seniors out of the homes they have spent their entire lives working to keep,” said Bobby Charles. “This ad is a direct reflection of what I hear from voters every single day. They are being crushed by out-of-control taxes and a political establishment that simply doesn't understand their struggles. AsGovernor, I will reduce taxes and ensure that our elderly residents can afford to stay in the communities they helped build.”

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The ad concludes with a strong endorsement of Charles's proposed solutions: “I believe in Bobby Charles, reduce taxes and help elderly people that can't afford where they're living. They're afraid they're going to lose their home.” The digital ad will run across multiple online platforms as part of a targeted statewide buy. To watch the full ad, click here.

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To learn more about Bobby Charles’s plan to lower property taxes and protect seniors, please visit BobbyForMaine.com.